Pukka – herbal tea & supplement company, epicurian herbologists, and, perhaps, force for good. At least, that’s the way I like to think of us, and what I believe is Pukka’s special brand of ‘magic’.
From the very first moment Tim and I sat in his spare bedroom kicking around names for our new business, our vision for Pukka has never changed – we want Pukka to be more than just a profit-seeking business; we want Pukka to be a benevolent force that inspires us all to learn about the wonders of herbs and care more about the beautiful planet we live on.
Why? Because Tim and I ultimately believe that conservation needs commercial leverage, so that the forest is worth more standing than felled. And that we are the solution to any problem we have.
Change starts at home
To be a part of the solution and start spreading the wonder of plants into more lives, the natural place for us to begin was by bringing the magic of herbs into more homes, stirring people’s appreciation for nature in their own time.
The tired working dad who feels more awake, more refreshed after Pukka Revitalise. The busy student who uses Pukka Illuminate to stay balanced and focused – through a simple warm drink or effective supplement, we wanted people to see that they have natural support near at hand; that they may be able to forgo the pep pill or tablet for the winter blues, and turn to nature instead to help themselves feel at their best as they go about their lives.
That’s the Pukka magic, part one. Part two is bigger, more ambitious.
Change for the good of everyone
If we can awaken more people to the incredible power of herbs and the beauty that Mother Nature offers, then maybe – just maybe – we can inspire them to lead a more conscious life at the same time (this was our thinking then, and still is today).
By ‘conscious’, we mean helping people become more aware of the wonder of themselves, of others and of the planet they live on.
Imagine what it would be like if we were all more aware, more respectful of ourselves, of others and of nature? Imagine if we all subscribed to the belief that the health of the planet is intimately connected to our own? Would we have such largescale deforestation or so many endangered species then? Would we need Fairtrade or FairWild?
Maybe, maybe not – I don’t have all the answers, but I’ll always believe in the vision of a ‘pukka’ world, which benefits people, plants and the planet – and I’ll never stop striving to help create it.
That’s why Pukka partners with the World Wildlife Fund (WWF). It’s why we have a strict policy on animal cruelty. And it’s why we believe so passionately in organic principles.
Perhaps you like the idea of a ‘pukka’ planet too? Perhaps you’ll join Pukka in helping to create it? We would love you to be a part of our celebration of nature's herbal bounty; there is only priceless treasure to discover.